NEW YORK Dec 16 (Reuters) - AOL Inc ( AOL.N ) bought Web advertising platform company Pictela expanding the types of online formats it offers to marketers. Based in New York, Pictela distributes video, photos and copy into standard ad units for such
Source: www.reuters.com
AOL Buys Digital Ad Firm Pictela - YAHOO!
AOL has acquired digital advertising company Pictela, AOL announced Thursday. "Pictela is an outstanding fit for AOL as we re-imagine the intersection of content, advertising, and the consumer experience," Jeff Levick, AOL's president of global advertising
Source: news.yahoo.com
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AOL Acquires Display Ad Tool Pictela; Project Devil Gets Full Roll Out - Yahoo Finance
After making several content buys the past few months, AOL (NYSE: AOL - News ) is approaching the end of the year with an acquisition for the advertising side of its business. Its latest purchase is Pictela , a high-def display ad tool. The announcement of
Source: biz.yahoo.com
AOL buys online ad co. Pictela for undisclosed sum - Yahoo Finance
NEW YORK (AP) -- AOL Inc. said Thursday that it has bought Pictela Inc., a developer of catalogs and other content for online advertisers. The acquisition will allow AOL to offer more tools and services to online advertisers, who account for a significant
Source: biz.yahoo.com
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