AOL announced that it has acquired ad platform firm Pictela . The company makes what is described as a "high-definition brand content platform" for online advertising and social media. This follows other recent acquisitions by AOl, such as that of
Source: www.webpronews.com
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Jeff Levick, AOL Advertising (Photo: Business Wire) - Street.Com
AOL Inc. [NYSE: AOL] today announced it has acquired Pictela , Inc., the provider of an award-winning global technology platform for serving and distributing high-definition brand content across online advertising and social media. The transaction brings
Source: www.thestreet.com
AOL Acquires Content Marketing Platform Startup Pictela - Salon
AOL has picked up Pictela , a startup that offers a platform able to deliver branded video, photos and apps directly into various online advertising and social media. The terms of the acquisition were not disclosed. AOL hopes the purchase will bring scale
Source: open.salon.com
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