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Tuesday, 28 December 2010

AOL spent $35 per subscriber to send out millions of CDs in the 90s - Geek.Com (VERIZON)

AOL spent $35 per subscriber to send out millions of CDs in the 90s - Geek.Com
Back in the 90s, AOL , then known as America Online , sent out what seemed to be billions of free promotional CDs to practically every person in the country. Urban legend suggests that an astonishing ten percent of the Earth’s mineral resources could be
Source: www.geek.com

AOL's Free CD Campaign Was Anything But Cheap - Escapist Magazine
It turns out that AOL spent a lot of money to send you all those free CDs over the years. Remember how, all the way through the 1990s, America Online bombarded the general public with tons of free CDs promoting its service? My friends and I sure do, as we
Source: www.escapistmagazine.com

AOL promo CDs cost a fortune but worked - TECH.BLORGE.com
Man, those AOL promo CDs were everywhere, and very annoying in their ubiquitousness. And it turns out it cost the company a small fortune to produce and send them out to (what felt at the time) like everyone in America. Still, the blanket campaign worked
Source: tech.blorge.com

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More On AOL’s Disc Strategy: $1.19 Floppies, 50% Of All CDs Made, And Precision Bombing - TechCrunch
Yesterday, our post about AOL’s promotional discs by way of an excellent thread on Quora invoked quite a bit of feedback. That’s hardly surprising given that every man, woman, and child (at least in the United States) probably had their hands on one of
Source: techcrunch.com

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